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MATERNITY WEAR

DESCRIPTION

Collaborated with another designer to produce a season’s worth of campaign assets for international maternity brand Seraphine. This included a mix of static visuals and animated GIFs for use across their website, social channels, and in-store posters.

Developed designs that highlighted the brand’s latest collections, ensuring consistency across all formats while bringing an elevated, fashion-forward feel to the campaigns. Used Adobe Photoshop to retouch any photography when required.

CLIENT

Seraphine

DURATION

5 Weeks

ROLE

Designer

Seraphine_Autumn 2023_Desktop Banner_20_ Off Dresses_Deco_1.jpg
Seraphine_Autumn-2023_The-Mama-Sale_60.gif
Seraphine_Autumn-2023_The-Perfect-Layers_AU_01.gif
Seraphine_Autumn 2023_Desktop Banner_20_ Off Dresses_Marisol_2.jpg
Seraphine_Autumn-2023_Deco-Launch_Newsletter.gif
Seraphine_Autumn 2023_The Mama Sale_Final Weekend Newsletter_60.jpg
Seraphine_Autumn 2023_Desktop Banner_20_ Off Dresses_Marisol_1.jpg
Seraphine_Autumn 2023_WORK20_Newsletter.jpg
Seraphine_Autumn-2023_The-Perfect-Layers_AU_02.gif
Seraphine_Autumn 2023_Desktop Banner_Mama Sale_60%.jpg
REVERSIONING:

Each asset was reversioned for the brand’s 10 international sale regions. Using the client’s translation spreadsheet, I adapted the text for every language, carefully replacing and resizing copy to ensure clarity and consistency across all markets.

Seraphine_Autumn 2023_Snake Print_AU.jpg
Seraphine_Autumn 2023_Snake Print_CA_FR.jpg
Seraphine_Autumn 2023_Snake Print_DE.jpg
UK_Seraphine_Autumn 2023_20_ Off Dresses_Bubble_1.png
CA-FR-Seraphine_Autumn 2023_20_ Off Dresses_Bubble_2.png
IT_Seraphine_Autumn 2023_20_ Off Dresses_Bubble_1.png
CH-DE_Seraphine_Autumn 2023_20_ Off Dresses_Bubble_1.png
FR_Seraphine_Autumn 2023_20_ Off Dresses_Bubble_1.png
Seraphine_Autumn-2023_Banner-Gif_1x1_50.gif
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