ROCKETSPORTS X TOYOTA
DESCRIPTION
Rocketsports had recently secured a new sponsorship deal with Toyota, but with all campaign photography already captured, they needed my help to seamlessly integrate the new sponsor branding into their existing images.
CLIENT
Rocketsports
DURATION
3 Days
ROLE
Graphic Designer
I was provided with a series of original sports and athletic photographs and tasked with expertly adding the Toyota logo in a way that felt natural and unnoticeable. The final visuals maintained the integrity of the original photos while subtly yet effectively enhancing Toyota’s presence across the campaign.
LOGO COMPOSITING:
To integrate the Toyota branding, I was first provided with a series of original sports and athletic photographs and tasked with expertly adding the Toyota logo in a way that felt natural and unnoticeable. Using Adobe Photoshop, I carefully retouched each image—digitally placing the logo onto athletes’ clothing and integrating it into various signage such as trackside boards and banners. Attention to lighting, perspective, and texture ensured the branding looked authentic within the environment.
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APP MOCK UP:
To help visualise how Toyota’s branding could be integrated into a fitness and sports initiative, Athletic Ventures, I created a set of app screen mock-ups. These showcased three key interfaces of the athletics app—event selection, avatar creation, and performance tracking—each incorporating the Toyota logo and brand colours. I designed the layouts and interface elements to reflect a realistic user experience.
Please note: the central avatar screen appears slightly blurred due to the client supplying a low-resolution section of artwork that they specifically requested I include, rather than a design error on my part.
