SWEATY BETTY
CLIENT
Sweaty Betty Foundation
DURATION
4 Weeks
ROLE
Animator
DESCRIPTION
I created four short animations highlighting the awkward puberty challenges young girls face. This series was part of the launch campaign for Sweaty Betty Foundation.
The foundation’s mission is to empower women and girls from all backgrounds to get active—and stay active—for life. With only 15% of teenage girls worldwide getting enough physical activity, the biggest barrier is the impact of puberty on their bodies and confidence.
ANIMATIONS:
These four animations were to be used on the foundations website as well as their social media platform, so were designed to work in both 9 x 16 and 1920 x 1080 formats. After my initial character designs and their accompanying storyboards were signed off by the client, I used hand-drawn cel animation to bring them to life.
