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CYCLING KEY ART
DESCRIPTION
I worked for Discovery+ Sport to create digital key art images for the UCI Cycling World Championships which are held annually in Glasgow. This particular design was used to promote the event in 2023.
The client gave me photos of the 4 types of cycling sports that make up this competition, which I retouched and graded. I then scoured Getty for imagery of Glasgow so I could build them into the shape of Scotland behind, adding a dynamic ribbon in the UCI logo colours.
CLIENT
Discovery+ Sport
DURATION
1 Week
ROLE
Graphic Designer
WORK IN SITU:
The key art was used for the heading and thumbnail images to promote the UCI Cycling World Championship on the Discovery+ streaming platform. Here are examples of the key art in use on the platform.
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