WIMBLEDON KEY ART
DESCRIPTION
I worked for Discovery+ Sport to create digital Key Art images for all the Wimbledon tennis matches in 2023. The designs were used as thumbnails images for the final and semi-final games which were being shown on their streaming platform.
After creating the initial key art, I used this as a design template for each match, adding in the rival players photos which I had retouched and colour graded, to make sure each pair matched when displayed side by side.
CLIENT
D+ Sports
DURATION
1 Week
ROLE
Retoucher & Designer
WORK IN SITU:
Here are examples of the final deliverables, exactly as they were displayed on the Discovery+ streaming platform.
PROCESS:
I retouched a selection of player photographs to create bold, clean and engaging key art. Each image required precise cut-outs of the athletes, removing them from their original backgrounds without losing fine details like flyaway hairs or motion blurs. I then carefully matched lighting and colour tones between the two players in each match-up, so they appeared cohesive when placed side by side. Finally, I composed each image with close attention to balance, scale and eye-line, ensuring the final artwork felt energetic, competitive and true to the Roland Garros brand.
