GRAPHIC DESIGN
WIMBLEDON KEY ART
CLIENT
D+ Sports
DURATION
1 Week
DESCRIPTION
I worked for Discovery+ Sport to create digital Key Art images for all the Wimbledon tennis matches in 2023. The designs were used as thumbnails images for the final and semi-final games which were being shown on their streaming platform.
ROLE
Retoucher & Designer
After creating the initial key art, I used this as a design template for each match, adding in the rival players photos which I had retouched and colour graded, to make sure each pair matched when displayed side by side.
GAME ADVERT
DESCRIPTION
CLIENT
BBC / Words With Friends
BBC America partnered with the popular word puzzle app, Words with Friends, to promote their new nature series, Mammals staring David Attenborough.
DURATION
1 Week
ROLE
Graphic Designer
The clients were doing paid ads on Facebook and Instagram – both Stories and Feed – to promote the activity, focusing on the free Mammals sticker pack. My role was to design the social ads, making people aware of the new nature series, while also generating click throughs from the ads from people wanting to login to Words with Friends to get the free sticker pack.
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CLIENT
Interior Architects / Unilever
DURATION
3 Weeks
ROLE
Illustrator (freelance)
DESCRIPTION
I created this series of lined sketches for an interior architects firm. The illustrations were used as part of a larger pitch to win a contract creating office spaces for their client Unilever.
My client had to present a number of potential office spaces, and since they didn't have the time or budget to render 3D architectural mock ups, they hired me to sketch their ideas.
For each illustration, the client provided me with moodboard of reference photos featuring existing rooms, objects and furniture. They labelled the parts they wanted me to incorporate into my designs and the parts that needed to be left out. The client often had specific features which they wanted in each room but that they could not source reference photos for, so they described each idea to me and left me to my own creative devices. Since the client needed to show how each space would be used, I had creative freedom to sketch people into each design, using the rooms as per the client's vision.
MUSIC EVENT POSTER
DESCRIPTION
I was asked to design a poster advertising an upcoming music night, held in a venue in Manchester, along with a new logo for the organisers who were hosting the event.
CLIENT
The Work Shop
DURATION
1 Week
The final design was printed as an A4 poster and displayed around Manchester to advertise the event. I also created a digital 1x1 version and an animated 19x6 version for social media.
ROLE
Designer
The client let me take creative reign with both the logo and the poster, letting me design it however I saw fit. Along with designing it "bold and trippy", the only brief was to include the performing DJ's names, the venue, the time and date, the ticket price, and the relevant logos.
DESCRIPTION
My role was to design a series of icons visualising the different types of properties offered by Oliver's Travels. These ranged from chateaus, to ski chalets, to family friendly villas, and more.
CLIENT
Oliver's Travels
DURATION
1 Week
These vector based icons were used as part of a wider project where the client was completely redoing their website, and were designed to match the company's famous lined stamp design.
ROLE
Designer
Oliver’s Travels are a specialist villa website who list handpicked properties around the world. They started out specialising in castles in France back in 2003, and have grown to feature different styles of properties across many countries.
CLIENT
Discovery+ Sport
DURATION
1 Week
DESCRIPTION
I worked for Discovery+ Sport to create digital key art images for the UCI Cycling World Championships which are held annually in Glasgow. This particular design was used to promote the event in 2023.
ROLE
Graphic Designer
The client gave me photos of the 4 types of cycling sports that make up this competition, which I retouched and graded. I then scoured Getty for imagery of Glasgow so I could build them into the shape of Scotland behind, adding a dynamic ribbon in the UCI logo colours.
CLIENT
The Spiral Hub
DURATION
2 Weeks
DESCRIPTION
I designed the website for a business development company called The Spiral Hub, illustrating all the headers images, designing the company logo, and laying out templates for a number of the initial pages on the website.
ROLE
Graphic Designer
Here are some dynamic page mockup I created as a way of presenting the web pages in a pleasing way, along with close ups of a few of the heading banners I illustrated. All initial design's were created in Adobe illustrator and then the website itself was built using WIX.
CLIENT
Commissioned By Hen
DURATION
1 Week
DESCRIPTION
I was approached by a maid of honor who wanted a bespoke itinerary created for the weekend she had organised for her friend's hen party. Since the trip was planned in surprise, she wanted a printed itinerary which could be given to the Bride at the start of the weekend.
ROLE
Graphic Designer
The client gave me a copy of the schedule and asked that I make the text easily digestible, and to use an elegant feminine font. She also asked me to draw delicate illustrations of each activity she had planned, which could be displayed around the edges of the itinerary.
WHISKY BOTTLE LABEL
DESCRIPTION
Since this product is still in production and won't be on sale for a while yet, I have blurred out some of the text featured on the label for copyright protection, making this a WIP design.
CLIENT
TBC
DURATION
1 Week
My role was to design the label and logo for a new high end limited edition Whisky product, which will eventually be printed onto bottles and sold by the client.
ROLE
Graphic Designer
The whisky was distilled in Scotland and has been aged for 30 years, making it very rare and valuable. The client asked that I incorporate these aspects into the logo, so using Adobe illustrator I intricately wove the number 30 into a circular celtic knot which I designed by hand. When designing the rest of the label, I made sure to choose fonts that emphasized the old age and celtic nature of the product.
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PRINTED PLANNER COLOURING PAGES
DESCRIPTION
Lethally Her is a female led brand encouraging productivity, confidence, and organisation. They sell a variety of products to help women find the sweet spot between health and hustle.
CLIENT
Lethally her
DURATION
1 Week
I had been following the company on instagram for awhile and using their '2021 Daily Planner' product religiously, when I responded to their post calling for a freelance female illustrator.
ROLE
Designer
I collaborated with the client to create a series of colouring in pages which would be printed in the 2022 edition of their 'Daily Planner'. To inspire each of the designs, the client gave me a moodboard filled with reference photos, existing art, and quotes, to incorporate into each page.
LOGOS
Over the years, I have designed various logos for clients, ranging from start up companies to products and apps. Some were designed to be printed on physical product labels, others were created for a client's website, and some were made as dynamic animations.
